“It is the duty of every ethically sound company to support the environment and social projects”. The founder of the company, Daniel Swarovski, set the precedent by conducting business in accordance with the criteria of sustainability – behavior that has since matured to become a core competency of the company.
The root of this deeply entrenched respect for the environment lies in Daniel Swarovski’s recognition of the fact, even as long ago as 1895, that water is the most precious natural resource on Earth. This acknowledgment was partly prompted by his choice of Wattens, high in the Tyrolean Alps with its plentiful supplies of water, to headquarter his company. Just as he knew that water was essential to the manufacture of crystal and generated clean electricity to power his machinery, he also recognized that it is essential to all enterprise. In fact, that it is profoundly and fundamentally essential to life itself.
Today, the bond between Swarovski and water has deepened further, as can be seen in many of the projects at the company. The biggest and best-known project is the Swarovski Waterschool, which has been a remarkable success story since its introduction at the Hohe Tauern National Park in 1999. Since then, the Waterschool has expanded to India, China and Uganda.
The Waterschool’s objective is to promote awareness and understanding of the use of water among children and young adults in an informative and playful manner. They learn how to use water sustainably and, in so doing, how to promote the responsible use of this precious resource. The Waterschool project is financed by Swarovski, the company, as well as by the Swarovski Crystal Society (SCS) and its 325,000 members worldwide.
Find more information on www.waterschool.swarovski.com.