INDUSTRY GUIDE

Driven by the quest for creativity, innovation and perfection, Swarovski has become the jewelry market's benchmark for crystal elements.

Since the company was founded in 1895, craftsman, artists and makers of fashion and couture jewelry have been inspired by the power and beauty of crystal elements to strive for new heights of artistic expression. Indeed, partnership with established designers and nurturing emerging talent have been central to the company’s philosophy throughout its history.

In a mutually creative spirit of collaboration, Swarovski works closely with individual designers and couturiers, with manufacturers, artisans and ateliers worldwide.Together they explore new ways of using crystal in fashion, through every segment of the textile world.

FASHION ACCESSORIES are coaxing but functional items - they add style and grace, they complete a certain look, they express personality, they become more and more a status symbol: from shoes, bags, belts to watches, eyewear and hair adornments.

LIGHTING UP THE WORLD OF INTERIOR AND LIFESTYLE DESIGN

Since the company’s founding in 1895, the Swarovski philosophy has always been future-orientated with a strong emphasis on trend-related innovations and technological advancements. The resulting increase in the range of SWAROVSKI ELEMENTS and the new application techniques have contributed to crystal becoming one of the hottest components in contemporary interior design. Crystal’s intensely poetic relationship with light offers designers and architects an important tool to extend their creative language as they address the demands of current lifestyle trends.

With activities such as design contests and novelty launches, Swarovski has inspired architects, interior designers and manufacturers alike. With our Design, Trend and Application Services, as well as Key Customer Support and the “Recommended Partnershop SWAROVSKI ELEMENTS” program, Swarovski has completely changed the shape of the sector.

Market segments change over time and shift due to demographic trends, regulatory impositions and technological advances. It is our quest to understand these changes and act accordingly. By inspiring our customers and potential customers in the field of cosmetics, gourmet, consumer electronics and pet accessories at fairs and retail platforms, it is possible to open their eyes to the endless possibilities with SWAROVSKI ELEMENTS.

CREATE YOUR STYLE with SWAROVSKI ELEMENTS, connects like-minded people who share a passion for creating their own individual designs. It also enables  them to access the same crystal elements that inspire professional designers, jewelers and artisans.

CREATE YOUR STYLE is an inspiring and interactive platform, where, crystal aficionados from all over the world can exchange creative ideas and obtain expert advice. They can also pick up design and style tips, information on international contests, and whatever else their creative heart desires. At WWW.CREATE-YOUR-STYLE.COM, creative expression is the name of the game. Through the CREATE YOUR STYLE website, crystal connoisseurs can learn more about SWAROVSKI ELEMENTS by browsing new collections, colors, cuts and products, and exploring the brand’s wide range of activities. At the same time, the highly informative website provides creative and technical support with a constant flow of news and information about fabrication techniques, design directions, design contests and events.

Why wait any longer? Go online and visit WWW.CREATE-YOUR-STYLE.COM, the CREATE YOUR STYLE website where creative expression reigns supreme.