SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements manufactured by Swarovski. With more than a hundred years’ experience of high-quality craftsmanship and mastery in cutting, the company produces light-filled crystals of breath-taking range and brilliance. Sought by designers, creators and innovators throughout the world of design, these exquisite, on-trend elements exert a sparkling allure, evoking deeply felt individual responses in all whose lives they touch.
For the 2012 advertising campaign, SWAROVSKI ELEMENTS has chosen the brilliant French couture designer Yiqing Yin as its new designer face.
Crystal to me is a very fascinating product to work with. It provides infinite possibilities for creation. (Yiqing Yin)
SWAROVSKI ELEMENTS celebrates crystal's creative versatility with spectacular one-off events
As the appeal of crystal broadens, designers explore new expressions of creativity in all these spheres and more. To celebrate the unlimited uses to which crystal is put, SWAROVSKI ELEMENTS has launched exciting, one-off initiatives to the delight of audiences worldwide. Among these are the ”22 Ways to Say Black" exhibition, the “Wedding” project and “SWAROVSKI ELEMENTS at Work”, bringing together some of the most exciting personalities in design to display unique creations, all glittering with crystal.
To emphasize the premium nature of the SWAROVSKI ELEMENTS brand, selected designers and brands are permitted to use the distinctive, trapezoid-shaped “MADE WITH SWAROVSKI ELEMENTS” label. It serves as a certificate of authenticity, denoting products that are made with genuine SWAROVSKI ELEMENTS. Swarovski also offers branding partners additional first-class services, including trend consultancy and technical expertise.
Gorgeous, refined and functional, SWAROVSKI ELEMENTS are the preferred choice for major designers around the world. In their hands, crystal comes alive to give works of startling beauty and originality.
Representing a relatively recent chapter in Swarovski’s history, the SWAROVSKI CRYSTALLIZED™ concept stores are unique showcases for fashion jewelry. Alongside exquisite ranges of our own SWAROVSKI CRYSTALLIZED™ pieces are carefully curated collections from exciting international designers. From cutting-edge contemporary to indulgently glamorous, these include pieces created by the likes of Jean Paul Gaultier, On Aura Tout Vu, Rodrigo Otazu, Ben-Amun and Shourouk. Made with genuine crystal that imparts radiance and luster, the authenticity of each piece is guaranteed by the ‘Made with SWAROVSKI ELEMENTS’ label.
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