Welcome to SWAROVSKI CRYSTALLIZED™

Showcasing the best in contemporary designer jewelry, SWAROVSKI CRYSTALLIZED™ is your go to store for the prettiest jewels around. Each season stellar names in jewelry design, such as Jean Paul Gaultier and Janis Savitt, and our in-house design team create gorgeous collections just for you.

Spring /Summer Collections 2012

Turn up the heat with this season’s hottest trends: metallic key pieces, texture blending and all the colors of the rainbow. We say: PRECIOUS METAL, SOBOHO and VIVA COLOR.

Just think of us as the ultimate jewelry box! Be inspired and shop for the latest trends.





Model wearing: necklace by Ben-Amun.

Campaign photographed by Helena Christensen

For the Spring/Summer 2012 campaign shoot, SWAROVSKI CRYSTALLIZED™ teamed up with scouting agency UNSIGNED to run a UK-wide model search. The winners of this 6 week long casting tour – Freyja and Reece – got a once-in-a-lifetime chance to be photographed by supermodel, and head of judging panel, Helena Christensen, herself an acclaimed photographer.

Designer Collections

Over forty designers, including celebrated names and emerging talents such as Jean Paul Gaultier, Hely Designs, Kenneth Jay Lane and Miquella, are selected to offer an exciting mix of both stand-out and classic designs. All design pieces are embellished with sparkling SWAROVSKI ELEMENTS, including precision-cut crystals, colorful crystal beads, and shiny pearls.

SWAROVSKI CRYSTALLIZED^™ Collections

Our own SWAROVSKI CRYSTALLIZED™ jewelry brand is renowned for a wide assortment of beautiful jewelry created by our top in-house design team. In addition to our always chic, always versatile Core Collection, our exciting on-trend seasonal designs are launched twice yearly alongside the designer collections.


Pictured: bangles by Ben-Amun.

A Brilliant Place to Be

In our three exclusive concept stores in London, New York and Shanghai, we offer our full assortment of jewelry as well as accessories products. We are also home to exciting café and lounge spaces that you can book for private parties – a great way to bring glamour and sparkle to special occasions – or stop by for some of our exquisite events and exhibitions.

To indulge in a sparkling shopping experience, you can also visit us in our in-store boutiques in Innsbruck, Wattens and Vienna, Austria or shop online.