In Focus SWAROVSKI ELEMENTS’ innovations

set to make Spring/Summer 2014 dazzle!

Inspired by the mega trend for Spring/Summer 2014 known as ‘The Female Shift’, SWAROVSKI ELEMENTS’ innovations for the season are a glittering tribute to the modern woman. Assuming many roles across science and literature, politics and economics, she defies labels and definitions.

The Crystal Rose Gold effect is a luxurious blend of precision-cut crystal and precious metal. Its 18-carat, rosegold refined finish creates a dynamic luminosity that’s both feminine and future-forward. In contrast, the Crystal Rose Gold Pearl has a softer, vintage appeal, while a more traditional femininity can be found in Swarovski’s new color, Light Silk, which reflects the subtleties of silk: elegant, understated, and nuanced, it’s versatile enough for classic or on-trend looks.

Futuristic new elements for Spring/Summer 2014 include Meteor Fancy Stone and Meteor Pendant, whose extraordinary asymmetric faceting introduces a head-turning three-dimensional appearance dimension, along with the unique three-armed Molecule Flat Back and Lochrose articles—a perfect marriage of art and science. Lemon Fancy Stone is a new take on a classic shape offering a fresh, laid-back summer look, while the latest delicately cut Heart Flat Back creates a mood of playful romance. For a little frivolous functionality, the newest two-holed Rivoli Crystal Button will ramp up the wow factor for interiors as well as clothing. As for the Cabochette Bead and Pendant—they both have it all: blending the dynamism of precision-cut facets with a beautifully smooth surface, they capture the pure sparkle of a water droplet. Fascinating in its perfection, the Crystal Globe Bead complements every look, as does the XILION Oval Pendant, now a modern classic with added brilliance. The glittering new story for the season, BeCharmed Pavé, comes in a variety of shapes. Its stainless steel inner part bears the SWAROVSKI ELEMENTS branding, and with a hole large enough to thread with leather, rubber, or cord, it suits a whole range of looks.

Skillfully fusing futuristic finishes with vintage elegance, the latest innovations for SWAROVSKI ELEMENTS are poised to set pulses racing in Spring/Summer 2014!

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